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From the May 2004 American Speaker issue:

Speaker's Briefing

Six winning speech strategies for Britain's champion motivational speaker
When Financial Times reporter Christopher Swann interviewed Bob Harvey, the U.K.’s motivational speaking champion, Harvey passed on six basic rules for speaking success that you can use to keep your public-speaking skills fine-tuned:

Use movie ‘magic’ for successful speaking
It’s an old Hollywood axiom that a successful movie gives its viewers five “magic moments.” Audience members come away with five deeply imprinted memories, scenes of laughter, tears, romance or heroism—although not necessarily the same five for each viewer.

Memory tips for winning ‘The name game’
What’s in a name? Sometimes the difference between verbal success and failure. In Q&A sessions, meetings, panel discussions, acting as master of ceremonies, in ever-more-frequent teleconferences, or simply “working the room” before and after formal presentations, getting people’s names right can win crucial points with your public.


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