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From the May 2004 American Speaker issue:
Speaker's Briefing
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Use movie ‘magic’ for successful speaking
Its an old Hollywood axiom that a successful movie gives its viewers five magic moments. Audience members come away with five deeply imprinted memories, scenes of laughter, tears, romance or heroismalthough not necessarily the same five for each viewer.
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Memory tips for winning ‘The name game’
Whats in a name? Sometimes the difference between verbal success and failure. In Q&A sessions, meetings, panel discussions, acting as master of ceremonies, in ever-more-frequent teleconferences, or simply working the room before and after formal presentations, getting peoples names right can win crucial points with your public.
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