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From the September 2006 American Speaker issue:

‘Business Speak’ vs. ‘Political Speak’ — matching the right tone to the right audience …

You may give all your speeches in English … but different audiences require different dialects, different styles. Matching the right tone to the right audience is a crucial element in successful speaking. Consider the difference between an effective business presentation and an effective political speech. Writing in The Wall Street Journal in presidential election year 2004, Carol Hymowitz explained the difference.


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