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From the September 2006 American Speaker issue:

‘Humanize’ your statistics to hold audience attention …

Hard numbers reinforce soft words, and you can’t build a case without facts. But too many speakers drown their audience with statistics. Speech pros call it “number stacking” — piling too many statistics into a sentence, into a paragraph or onto a page. Numbers glut leaves your audience overwhelmed by figures and distracted from your message. 39 Communications Bloopers, published by Briefings Publishing Group, offers four useful tips for humanizing your numbers:


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