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From the October 2006 American Speaker issue:
Speaker's Briefing
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Relaxation techniques can calm your nerves … and improve your delivery
Many nervous speakers tend to rush through their introductory greetings and dive into their speech texts. All too often the result is a rhetorical belly flop. Don’t ride roughshod over your opening words. Your audience needs a little time to adjust to your arrival, to quiet down and to focus its attention on you. Calm, cool and confident are the opening qualities you want to project — and here are four relaxation techniques you can use to control your nervousness and bring those qualities to the forefront.
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Profile your audience for maximum speech impact …
When it comes to successful speaking, it’s not just what you say — it’s also who you say it to. The better you know your audience in advance, the better you can tailor your remarks to woo and win your listeners. In Speaking Your Way to the Top, professional speaker and speech coach Marjorie Brody spells out a successful audience-profiling strategy for business speeches. First come the demographics such as “age, education, occupation, socioeconomic group and marital status. Those factors will affect the way you use language, the information you choose to include, illustrations and examples, and humor if you are including any.”
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