From the October 2006 American Speaker issue:

When it comes to successful speaking, it’s not just what you say — it’s also who you say it to. The better you know your audience in advance, the better you can tailor your remarks to woo and win your listeners. In Speaking Your Way to the Top, professional speaker and speech coach Marjorie Brody spells out a successful audience-profiling strategy for business speeches. First come the demographics such as “age, education, occupation, socioeconomic group and marital status. Those factors will affect the way you use language, the information you choose to include, illustrations and examples, and humor if you are including any.”

Subscribers: Click Here for the Full Story

Non-Subscribers: Click Here to Subscribe