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From the February 2007 American Speaker issue:
Speech Analysis
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A BUSINESS SPEECH HITS THE MARK: ‘Patients versus Trial Lawyers’
Here’s an example of a business presentation that uses both hard arguments and human interest to convey its message. The message: the need — from the pharmaceutical and health care industries’ point of view — to curb frivolous lawsuits and improve their public image. The aim: to motivate and inform a friendly audience of tort reform backers. The hard arguments speak for themselves as they unfold in the text. The human interest, in this case connected to the speaker himself, adds a compelling personal dimension.
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