From the Almanac 2004 American Speaker issue:

This section is designed to help you quickly identify key events that are appropriate to mention in your speeches next year. Find the month of your speech below and you’ll discover special month designations and significant holidays and events to weave into your next talk. Even if a notable event has passed, there’s always a way to work it in. For example, if you’re giving a speech on Sept. 15 to a time-obsessed audience, you can say: “Sept. 5 was ‘Be Late for Something Day,’ and I want to belatedly acknowledge it. I’ve done my duty.”

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