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From the January/February 2004 American Speaker issue:
Speaker's Briefing
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Seven common-sense keys to better speaking
Sometimes, common sense is your best guide to becoming a great speaker. Consider these seven simple but effective keys to better presentations, summarized by the editors of Communication Briefings newsletter:
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What's in a name? Everything, so get it right!
Print and broadcast journalists have a firm rule: Always spell or pronounce a persons name correctly. The idea is that if a reporter cant correctly spell or pronounce something as important as a persons name, he or she cant be trusted to get other facts straight.
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A speech lesson from JFK: Find ways to connect with your audience
The best communication establishes connections between speaker and audience, say the editors of the newsletter Leadership Strategies. One speaker who really understood this was President John F. Kennedy, whose brief speech to Berliners in 1963 made such a powerful connection that it caused riots in the streets for three days.
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