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From the March 2004 American Speaker issue:

Speaker's Briefing

Personalize your message with a good story
A leader who can relate a compelling story wields a powerful tool. Here’s how a few leaders have used storytelling to achieve their goals:

Words to use—and words to avoid—in your next speech
Many words and expressions aren’t really incorrect English, as Strunk and White point out in their classic book, The Elements of Style, but they are just bad style. Sometimes they simply don’t sound right, or are too weak or clumsy.

Do’s and don’ts of dressing for the camera
Have a taping or a TV date coming up? Here are a few simple guidelines to help you look your best on camera:


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