From the American Speaker Starter Material:

Many speakers have an incurable urge to leap directly to their main message. This desire is understandable and sometimes it can even be useful. Certain kinds of audiences at certain kinds of events are there strictly to be informed, not entertained. For example, a division head making a short report to his board of directors can be pretty sure that the board wants quick, comprehensive information. Similarly, if you’re called upon to participate briefly in a discussion or Q&A session, it pays to stick to your point.

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