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II. Crafting Your Speech
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The Importance of a Script
Now that you’ve read about the basics of a good speech, it’s just as important to give some style and personality to your speech. To do that, you need to understand that although your speech will be written, it must be written to be heard. And words to be spoken are as different from written words as night is from day.
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Choosing the Right Words
One of the oldest tugs-of-war in writing and speaking circles is between those who emphasize style and those who emphasize substance. Yet the style versus substance schism is both foolish and unnatural. The more important the substance of a speech, the more a strong, clear, and colorful style will help to communicate it.
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