From the American Speaker Starter Material:

Introduction

A good stand-up comic wants boffo jokes with strong punch lines. He measures his success by how loud the laughs are. But a good speaker uses humor to warm and win his audience. He doesn’t need to make them roll in the aisles. A smile is as good as a laugh, sometimes better and less disruptive. If the audience does laugh, you want the laughter to carry it in the right direction. Instead of being like Bob Hope or Jay Leno, you want to be more like “great communicator” Presidents John F. Kennedy or Ronald Reagan, seasoning serious subject matter with the occasional light quip or self-deprecating ad-lib.

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